ALL NEW- DYNAFIT Squad 2019 Promo

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ALL NEW- DYNAFIT Squad 2019 Promo

RACE, SPEED, TOUR, FREE, ALPINE RUNNING, ATHLETIC MOUNTAINEERING - what´s your role in the DYNAFIT Squad?

This new promo video will have you hyped for the all new year and adventures of the DYNAFIT Squad.

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Wells Lamont: Get Ready For the Season

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GET READY FOR THE SEASON

Winter is quickly approaching and the right hand protection makes all the difference.  Check out these latest cold weather styles and technologies designed to protect your hands from the harsh winter elements.

HydraHyde® Gloves

  • Styles 1202120611011196

  • Water resistant leather – keeps out moisture

  • Breathable – Keeps hands drier

  • 100 gram 3M™ Thinsulate™ insulation – Keeps hands warm

New and Improved Consumer Favorites

And don’t forget your feet!

  • Wells Lamont Ultimate Wool Work Socks

  • Styles 9332 and 9331

Need help finding the right glove? Checkout the Glove Guide.

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Get Ready for the Tracks with Atomic

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Get Ready for the Tracks with Atomic

A slight chill in the air carries our thoughts off to those crisp, white days of winter. It won´t be long before we dust off our gear and head back to the tracks. Whether those first rounds are filled with elation or frustration has a great deal to do with pre-season activity. Good preparation is the best way to prevent injury, increase endurance and of course, enjoyment. It’s not only top athletes who benefit from pre-season training and this is why we’ve developed a series of training videos for Nordic skiing enthusiasts of all levels from novice to expert. Check out #atomicnordic for our pre-season program, a series of videos focusing on strength, stability and endurance to help you start the upcoming season with the best possible preparation.

The series includes 9 training videos that will be released weekly. Learn more.

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ISPO Gold Award 2018: Hoji Pro Tour + Pintech Binding

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Better at climbing or downhill? As of winter 2018-19, you can zap this basic question from your vocabulary when it comes to ski touring boots. Because at that time we will be saying, “Whichever!” The HOJI Pro Tour ski touring boot combines the best of both worlds with the innovative Hoji Lock System -- The upper and shell are linked together in one cohesive unit. The result: Downhill performance like an Alpine ski boot

This won over the 2018 ISPO Award 42-person jury with members from 15 countries. The judges panel crowned the HOJI Pro Tour as the Gold Winner in the category Freeride/Touring Ski Boots. No other ski touring boot in this category garnered more votes.

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What do a chocolate bar and an iPhone have in common? You got it. Both are more than twice as heavy as our new race binding P49 that weighs in at a mere 49 grams.

Together with the DNA Pintech by Pierre Gignoux Race Boot, binding and boot become one, the Pintech System. The interplay of pins and inserts was flipped on its head and thus enables an even simpler and quicker entry into the binding. Now, the pins sit directly on the boot. With the smooth, but nevertheless robust spring system, the pins glide directly into the P49 binding’s toe piece, which has been reduced to the essentials.

 Such a thing has never existed before this! That is why the Pintech System was able to prevail over 200 entries at the ISPO Award 2018 and now carries the rank of Gold Winner in the category of ski touring bindings.

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New Dynafit Ski Boot

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New Dynafit Ski Boot

Today, Dynafit announced the release of an all-new ski touring boot designed by brand ambassador and all-around badass Eric Hjorleifson. The first thought that comes to mind may be “did Hoji finally make that elusive boot so we can all ski like a ninja and send huge cliff drops in BC?” Well, not exactly. It is not another freeride boot, but rather something better: the most comfortable, warm, and efficient touring boot Dynafit has ever made.

Hjorleifson teamed up with Fritz Barthel, the man who invented the tech binding over 30 years ago, to create a boot suited for the everyday skier who craves huge days in the backcountry. The stiff three-buckle boot can charge downhill but was specifically designed to have one of the most efficient walk-modes for those long uphill days.

Over the last four years of development, the team learned many valuable lessons from their older Vulcan platform, which set a standard for downhill performance, but was never able to live up to their expectations for uphill and walking functionality. Barthel realized that a ski boot, especially one with as many moving parts as a ski-touring boot, is essentially a “little machine” (now imagine Barthel saying that in a German accent to a boardroom full of Dynafit execs). Thus, it should be approached from a technical engineering standpoint.

The Hoji will be offered in a full range of men's and women's sizes.

Hoji’s new boot features a completely redesigned walk mode mechanism, the Hoji Lock, which provides not only a 55-degree range of motion but a completely slop free interface between the cuff and lower of the boot. The video explains the mechanism’s internal moving parts. Notice how the cuff engages with the lower shell on both sides? This translates to a stiffer boot and immediate power transfer to the ski when charging downhill. The transition between walk and ski mode is accomplished by flipping one switch on the back of the boot. No more undoing countless straps and buckles every time you transition.

 

Article by: Max Ritter

Click here to read more

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Salewa's NEW Mountain Trainer Mid Boot

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Salewa's NEW Mountain Trainer Mid Boot

Italian alpine products manufacturer Salewa is known for its boots, which have a reputation for being durable and supportive over the long haul. Now the company is taking it up a notch by making changes in the design of its popular Mountain Trainer Mid GTX boot that makes it easier on your legs when descending even the steepest mountain path.

Salewa changed the design of its Mountain Trainer Mid GTX after talking to mountain guides who regularly complained that the descent was the hardest part of a hike. On a descent, feet take a beating and leg muscles are strained in a much different way then when a person is ascending. “This is when footwork gets careless and stumbling, or tripping become more likely, and why we developed the Mountain Trainer Mid GTX,” said Salewa Footwear Product Manager Giordano Vechiet.

The new Mountain Trainer Mid GTX add a new Bilight Technology midsole with a Flex Collar, both of which work together to make it easier on hikers’ feet during the descent. The Bilight Technology midsole is designed with extra flex and cushioning in the heel, allowing it to act as a spring and helping to absorb impact when descending. The midsole also is ergonomically designed to cradle the foot, so it stays comfortably in the sole and doesn’t slip or slide when traveling down steep terrain.

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Ski Uphill With Dynafit

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Ski Uphill With Dynafit

Skiing uphill isn’t new, but has been increasing in popularity over the last few decades, becoming a favorite discipline for many skiers. Ski-mountaineering, which refers to the sport of skinning (skiing uphill with adhesive backed fabric on skis) and climbing uphill only to descend on skis, has sub-categories—alpine touring, backcountry skiing, Randonee and SkiMo racing. (The latter has been added to the 2018 Olympics.) All these styles use bindings that allow the skier’s heel to be free on the ascent and fixed on the descent. Some of the most revolutionary bindings have been those made by Dynafit, the most prolific brand in the in the world of ski-mountaineering. Dynafit was born out of the Austrian shoe brand Humanic, who made downhill boots worn by Olympic medalists in the '70s and '80s (earning the brand the Austrian coat of arms).

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Then along came Fritz Barthel, a skier, climber and designer who invented the “low-tech” binding out of laziness over 30 years ago. As the story goes, the artful Barthel almost failed to reach the summit of Mont Blanc due to his heavy skis, bindings and boots. Exhausted and annoyed he went back home and rather than train harder, he invented the low-tech. “More training! Not so appealing," Barthel tells us. "Better make the gear lighter. Laziness, not among the most praised virtues, I know, probably the least appreciated and most denounced male virtue. On the other hand, one should not underestimate its power. It drives innovation to make life easier, for the better or the worse.

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Dynafit: Get the trip of your dreams!

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Dynafit: Get the trip of your dreams!

Dynafit is hosting the contest of a lifetime for serious adventurers who have big dreams, but not enough dough. From now through January 15, skiers (and other mountain aficionados) can apply to win a fully-funded, outdoor-focused trip (up to $9,000 worth).

Participating in the contest—dubbed “Mountopia”—is simple:

  • Enter by telling Dynafit what your dream trip is
  • Get friends and family to vote for your trip
  • Convince the Dynafit jury that you’re worthy

READ MORE

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Wasatch Reps wins SALEWA Oberalper Group Award

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Wasatch Reps wins SALEWA Oberalper Group Award

Boulder, CO (May 26, 2016) – SALEWA North America, which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced it’s sales rep awards for the winter 15/16 season at last week’s spring/summer 2017 sales meetings.

Among the awards presented was the coveted all-encompassing Oberalper Group Award, given to the group that embodies the Oberalp philosophy, approaching all four brands in a holistic way, while conveying each brand’s distinct personality. This group focused on growing all four brands together through brand building, dealer service, merchandising and events. This year’s Oberalp Group Award was given to the Wasatch Reps, covering Utah and Colorado: Sandy Brown, Pete Swenson and Ryan Ahern.

Additionally, awards for each individual brand were announced:

  • Salewa: The Salewa brand overall grew 9% in North America, but the efforts were headlined by Bryan Kuhn of Wild Onion Outdoors who has made a huge impact in the Mid- West. Brian had a breakout year, opening several accounts that will continue to help grow the business and increase brand awareness in the category for years to come.
  • Dynafit: Dynafit recently prioritized a year-round approach to the brand, introducing lines of technical shoes and performance apparel to serve the year-round customer while continuing to build on it’s ever-popular winter business. Bruno Damico, who was promoted to oversee West region (CA, AZ, NV) from the home office in Colorado, worked hard to turn the momentum around after many tough winters in the territory and thus came home with Dynafit’s Rep of the Year Award. Bruno truly embarrassed the 365 day vision, building brand awareness and supporting the Dynafit dealers in the West region.
  • Pomoca: Pomoca has historically been a smaller brand in North America, despite the fact that it produces premium OEM skins for many major ski companies, including Dynafit. Julian Stoddart of British Columbia, this year’s Pomoca Rep of the Year, worked hard with the team in Boulder and Europe, his western Canadian retailers and the result was strong sales growth for the territory.
“We have an incredible group of talented and hard working sales representatives and groups in North America. All four Salewa North America brands have huge growth potential, but it’s these people who hit the road day after day providing sales solutions, build strategic product assortments and provide stellar customer service to our retailers that make the difference,” reflected North American Sales Director, Steve Kropf. “We’re looking forward to many more years of success for all four brands while we strive to continue to support our specialty retailers.”

About Salewa North America

Boulder Colorado based Salewa North America manages the USA/Canada sales, marketing, operations distribution, and customer service functions for mountaineering and lifestyle brand SALEWA (based in Bolzano, Italy), the world’s only full-line, full-time backcountry brand DYNAFIT (based in Munich, Germany), climbing skin brand POMOCA (based in Aubonne, Switzerland), and rock climbing brand WILD COUNTRY (based in Tideswell, U.K.). For more information on each brand, visit: salewa.us | dynafit.us | pomoca.com | wildcountry.us

Source: http://www.snewsnet.com/press-release/salewa-north-america-announces-coveted-rep-awards

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